Wednesday, May 11, 2011

What’s in a name?

We all know there are words out there that we associate with something else. Who hasn’t played the game “what’s the first thing that comes to mind when you hear...________?”

Let’s try a couple:

Word: “Bar”
Answer: DRUNK

Word: “Work”
Answer: SUCKS

Word: “Summer”
Answer: VACATION

Pretty simple, right? Alright, so when I say the word “magnum” what is the first thing that comes to mind? How about I go first? Well, when I hear the word magnum, let’s just say that my ears aren’t the only thing that perk up. One more time...MAG-NUM. When I hear that, I know it’s going to be a good fucking night. Pun [absolutely] intended. Fuckfest 2011, without a doubt.

The association is clear. There isn’t a man or woman I know who doesn’t think about a BIG, HARD, DARK... Ice Cream Bar.




SIKE. I can't tell if this new campaign is a fucking joke or fucking genius. "Magnum ice cream...it's loads of cream that keeps on coming." Wouldn't that be a grand fucking tag line, right?

And there are other Magnum's out there too...
 



How about the Magnum handgun? A classic. You notice the shape? Check. The power? Check. The shaft on that bastard? Check. Bang, bang...in your face. Just sayin'.

Next? The Dodge Magnum. I mean, look at this thing! How can you not think, PENIS?? And the TV commercial is full of roaring engines and testosterone. Need I say more?

 
And how can we forget about Magnum PI? This shit just SCREAMS sex. BTW - ain't nobody fooled by the home phone acting as a cell phone on the beach, Tom Selleck. I mean, really? 




Alright folks, I think these marketers actually have a pretty great thing on their hands. With just the name of their product, they have a built-in fan-base: People who love big cock. And who doesn't love that? Guys want to have one, girls want to have one in them.

One word: GENIUS. 

 

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